We’re excited about the potential of social media marketing! It’s one of the biggest opportunities in marketing we’ve seen for years. But, if it’s ad hoc or unmanaged, it won’t be fully effective and can even be damaging. It definitely cannot be ignored and warrants its own strategy.
What is SMM?
Social media means different things to different people, so let’s start at the beginning… social media, that’s Facebook, LinkedIn and Twitter right? Well yes, but creating your own customer communities for service and brand development and tapping into many independent blogs, forums and publishers are important too. Social media can be used as another broadcast-only channel, but that’s a mistake! The challenge is how your employees interact and encourage interaction.
What is it? Social media
Social media are digital media which encourage audience participation, interaction and sharing. Social media marketing has to be focused on using these media to help achieve your marketing objectives – both protecting and expanding your brand.
What is it? Social media marketing
Monitoring and facilitating customer-customer interaction, participation and sharing through digital media to encourage positive engagement with a company and its brands leading to commercial value. Interactions may occur on a company site, social networks and other third-party sites.
current performance and set business goals for your social media marketing that can be assigned to individuals beyond to grow “Likes” or followers
to manage social media. Which must define key social media marketing activities to be managed as they relate to the core commercial activities.
and online reputation management. Social monitoring is continuous to enable reporting on conversation volume and to respond to events.
and engagement strategy for your brand. It is at the heart of how you reach, convert and engage audiences through social media.
If you’re planning to establish a social mobile presence for your business or organization one of the first considerations that will likely come to mind is whether you want to create a mobile application for users to download (app) or a mobile website, or perhaps both.
Define social media communications strategy
To maintain a strong voice online requires commitment to continuous creation and distribution of content. But there is also a need to encourage conversation and dialogue to maintain interest and sharing
- Plan – including reputation management.
- Reach – increase the reach of your content.
- Act – Encouraging interaction and participation
- Convert – to generate more leads and sales.
- Engage – Ongoing communications with consumers.
An editorial calendar is essential to an effective social media strategy to plan for future quality resources from a range of writers. The person managing the challenge to deliver against publication deadlines will need sufficient resource and power within the organisation to deliver it.
Approaches for the core social media platforms
- Saving time. By providing a single, up-to-date source.
- Learning. Increasing knowledge and solving day-to-day problems.
- Saving money. For instance, through regular, exclusive offers or deals.
- Entertaining. Regardless of the brand, social updates can and should be fun for their audiences – this is not only the preserve of consumer newsletters.
- Sizzle. Adding value to your brand through new ways of engagement and experiences.
Social media optimisation
Once you have social media marketing in place, SMO is a logical next step to improve the effectiveness of social media marketing.
If you follow an SMO approach you’ll get the best from your content marketing, but this requires commitment and the right approach to test, learn and refine.
A systematic approach to improving content effectiveness in attracting visitors and leads and engaging existing audiences through testing techniques to increase the visibility, participation and shareability of content.
Contact us to discuss the best plan for your Social Media Marketing strategy!